BRANDING
This original logotype is hand-drawn, not a font. Adriene is the world's yoga teacher, possibly yours too, and we needed a completely original mark that was as authentic, friendly, and warm as she is. Back in the days of our youth, I designed her original logo as a trade for free yoga classes. The Yoga with Adriene YouTube channel just hit a mind-blowing 13 million subscribers and I cannot wait to see what her next evolution brings.
